Skip to content
IRIS_WORDMARK_LOGO_RGB_WHITE-MR
Speakers:
cnn-logo
Chelsea White
BKA

Download Our Report: 

Game Changers Download section
120000642_Iris_Women_In_Sport

GAME CHANGERS:

Essential Brand Toolkits for Engaging Women

In 2024, 83% of brands across all categories - including FMCG, insurance, travel and technology- increased their investment into women’s sports, highlighting a contradiction in the world of women’s health, wellness and fitness.
As brands increasingly look to tap into the commercial opportunity presented by the growth of women in these traditionally male-dominated industries, the lack of investment in enhancing these spaces for everyday female athletes is palpable. Going into another big year of Women's Sport in 2025, this event will explore key trends in women’s health and fitness from 2024, and seek to help brands develop a 2025 marketing strategy which caters to the nuanced needs of women. 

5 Topics covered:

Understanding the Nuances of Women, and key trends driving behaviour change:

Insights into the unique needs, preferences, and motivations of women in health and fitness.

 

Building Authentic Brand Connections:

Strategies for fostering trust and loyalty within women in communities, through authentic engagement.

 

Developing Communication for Contemporary Women:

Techniques for developing effective messaging and campaigns that resonate with women.

Leveraging Community Platforms:

Best practices for utilising social media and community platforms to amplify brand reach and engagement.

Measuring Impact and Success:

Tools and metrics for evaluating the effectiveness of marketing efforts amongst women.

Speakers:

Jasmine-aka-The-Jazzy-Golfer_headshot
The Jazzy Golfer -  CNN Host
Samaneh Zamani
Samaneh Zamani - Iris Strategy Director 
Amy Conroy
Amy Conroy - British Wheelchair Basketball Player
Carly Telford
Carly Telford - Chelsea FC Commercial Manager
Amy Green
Amy Green - Iris Growth Director
Head Shots Ella Mae Rayner
Ella-Mae Rayner aka Comet from Gladiator
Kirby Akindeinde
Kirby Akindeinde - Founder BKA Club
Rowena Head Shot
Rowena Samarasinhe - Founder GENSPORT
Head Shots Leanne
Leanne Pero - Founder The Movement Factory

Previous Event