GAME CHANGERS:

Essential Brand Toolkits for Engaging Women

In 2024, 83% of brands across all categories - including FMCG, insurance, travel and technology- increased their investment into women’s sports, highlighting a contradiction in the world of women’s health, wellness and fitness.
As brands increasingly look to tap into the commercial opportunity presented by the growth of women in these traditionally male-dominated industries, the lack of investment in enhancing these spaces for everyday female athletes is palpable. Going into another big year of Women's Sport in 2025, this event will explore key trends in women’s health and fitness from 2024, and seek to help brands develop a 2025 marketing strategy which caters to the nuanced needs of women.