Is graffiti still as controversial as it used to be?
Graffiti is evolving, enriching public spaces, and thriving as creative self-expression in 2024. This paired with a more supportive and progressive attitude is helping the subculture to grow. Ever wondered how brands can authentically create work that plays in the graffiti subculture? Well, we've written a report, so you don't have to wonder!
To transform consumers' brand experiences from passive to active, brands must engage positively and connect with their passions. The growing graffiti and street art community offers brands a chance to integrate into this subculture. In an era of ad avoidance, hand-painted advertising murals stand out, attracting attention and generating organic social media sharing.
Brands should be considering how consumers are experiencing their brand in its entirety, and rethinking how they could better enrich public space via this subculture…
Read our report for our full analysis by Emma Bentley!
